Producer of premium varietal wines.

Convey a clear message to consumers who cook primarily at home that St. Supéry wines compliment Asian food. The point of purchase display needed to perch on top of an existing wine rack.

The pairing of St. Supéry wines with Asian foods inspired the solution of utilizing pairs of chopstick in the promotion. On each chopstick sleeve suggestions about appropriate wines to drink with particular types of Asian food are printed. Various versions of these were placed in display boxes on top of St. Supéry wine racks for shoppers to take as they shopped in supermarkets.