Travel video series for the Lonely Planet travel guide books that highlights the books’ unique approach to travel: spontaneous adventures in foreign locations and immersion in the exotic cultures.

Create a customized package design for each of the thirteen featured destinations and a unifying look for the series. Embody the Lonely Planet travel philosophy in the packaging.

By using vivid images and a grainy look for each country’s name, map and background we projected the personality of these countries into the packaging.
Premium wine label for Buehler Vineyards.

Reintroduce a premium wine label with a fresh and contemporary image in a market category occupied by numerous established labels with wines already tasted and acquired by loyal customers.

To create a distinctly new look that would defy convention and compel the consumer to consider this wine, we changed the shape of the label. The graphics represent the freshness and premium quality of the wine.